What is a PRIVATE LABEL?
A private label product is manufactured by a contract or third-party manufacturer and sold under a retailer’s brand name. As the retailer, you specify everything about the product – what goes in it, how it’s packaged, what the label looks like – and pay to have it produced and delivered to your store.
Private label products are those manufactured by one company for sale under another company’s brand. Private–label goods are available in a wide range of industries under the Anderson Brand. Specific private label brands managed solely by a retailer for sale in only a specific chain of stores are called store brands.
Private Label VS White Label
Each retailer is able to rebrand the product as their own. With a white labeling business, each retailer is selling the same Anderson product with no modifications. The goods are simply rebranded and marketed as the retailer’s own product. However, the retailer must notify Anderson Teak in writting and get a permission to have the products rebrand.
At Anderson Teak we are proud that we can help our business partner thrive and even succeed. Call us today at 888.775.TEAK